Ghada Bennasr, Art Director

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Project Name

About

Monefit

Brand identity

Branding • 2025

In Winter 2021, ultra-fast grocery delivery was everywhere. For its first holiday campaign, Gorillas shifted the conversation from speed to empathy, tapping into the small holiday crises where people actually need a little magic. Missing ingredients, last-minute plans, forgotten gifts: all solved in under ten minutes.

Insight

In Winter 2021, ultra-fast grocery delivery was everywhere. For its first holiday campaign, Gorillas shifted the conversation from speed to empathy, tapping into the small holiday crises where people actually need a little magic. Missing ingredients, last-minute plans, forgotten gifts: all solved in under ten minutes.

Idea

In Winter 2021, ultra-fast grocery delivery was everywhere. For its first holiday campaign, Gorillas shifted the conversation from speed to empathy, tapping into the small holiday crises where people actually need a little magic. Missing ingredients, last-minute plans, forgotten gifts: all solved in under ten minutes.

Outcome

In Winter 2021, ultra-fast grocery delivery was everywhere. For its first holiday campaign, Gorillas shifted the conversation from speed to empathy, tapping into the small holiday crises where people actually need a little magic. Missing ingredients, last-minute plans, forgotten gifts: all solved in under ten minutes.

Role

Concept Art Direction

Credits

Brand Lead: Benjamin Jones
Senior Designer: Nareg
Junior Designer: Paula Valgus