Mini Cooper
Big Love
Social Campaign • 2021
Renowned for its bold design and adventurous spirit, MINI entered a new chapter with the launch of MINI Electric. The global campaign “We’re different, but pretty good together” introduced this shift, setting the tone for a new era. The challenge was to translate this idea into a cohesive presence across social and digital.
A cohesive rollout across social and digital, extending the campaign into everyday interactions and broadening its reach
Extended and rolled out the global campaign across social and digital, adapting it into platform-native content.
Creative Agency: .monks Berlin Global Campaign: Anomaly UK Executive Creative Director: Jojo Hicks Creative Director: Caroline Michaelis Art Directors: Junggle Kim, Ghada Bennasr Senior Copywriter: Markus Emeling Project Manager: Anja Plank Project Manager: Lena Ebling