Gorillas Delivery
The Rotkohl movie
Advertising Campaign • 2022
Grocery delivery services are booming and they all only talk about one thing: speed. With a different approach, a very slow one, Gorillas serves up an arthouse short film called Red Cabbage on YouTube that is about as long as the Gorillas delivery time: 8 minutes.
In a category obsessed with speed, slowing down becomes the most distinctive move.
An eight-minute arthouse film about a forgotten red cabbage, matching the average delivery time. A quiet, cinematic story with subtle integrations woven into the narrative.
The film cut through the category with an unexpected tone, driving engagement and app interaction while positioning Gorillas as a cultural outlier. 16,000+ coupon codes redeemed within first three days. Boosted app retention and engagement directly. Reinforced Gorillas' Berlin roots through hyperlocal storytelling. Positioned brand as category standout, driving growth versus competitors in early 2022
Art Direction
Ciclope – Bronze ADC Global – SL ADC – 1x Bronze, 1x SL Junior ADC – Silber (Ghada Bennasr) Ad Age – Editor’s Pick W&V – Top der Woche Adforum
Executive Creative Director: Jojo Hicks Creative Lead: Lia Hermann Creatives: Anne Marie Longtine, Junggle Kim, Ghada Bennasr, Tobin Hecker, Beatriz Carosini, Kevin Chow Motion Designer: Aaron McCammon Project Director:Anne Kammeier Project Manager: Eva Hansen Head of Social Media: Laura Pier Strategy Director: Fernando Araujo Direction: Bubi Spree Sound Design: Kraatz Studio