Gorillas Delivery
Need a little magic?
Global campaign • 2021
Winter 2021, ultra-fast grocery delivery became the new norm. With every brand competing on speed, Gorillas needed to stand out by shifting the conversation toward something more human: empathy. The global campaign tapped into the small holiday crises where a little magic can make all the difference. Missing ingredients, last-minute plans, forgotten gifts: all solved in under ten minutes.
During the holidays, what people need most isn’t just speed, it’s reassurance in moments of stress. The real value lies in solving small but meaningful problems.
“Need a Little Magic?” reframed Gorillas as a source of everyday magic, turning relatable stressful moments into seamless solutions in under ten minutes. The concept was translated into a flexible visual system deployed across social, DOOH, TVCs, and digital platforms.
Rolled out across key cities in Europe and the US 200+ assets produced across formats 30K+ video views and 20K+ clicks Reinforced Gorillas as a culturally relevant, on-demand brand
Contributed to the art direction and visual rollout of a global campaign, developing assets across multiple formats and markets. Worked closely with a cross-functional team to maintain visual consistency and translate the concept across touchpoints.
Creative Agency: .Monks Berlin General Manager Creative: Till Eckel Creative Director: Jojo Hicks Creative Lead: Anne Marie Longtine, Creatives: Junggle Kim, Tobin Hecker, Kevin Chow, Beatriz Carosini, Rachel Fleisch, Ghada Bennasr Editor & Motion Graphic Designer: Aaron McCammon Project Director: Anne Kammeier Project Manager: Eva Hansen, Katharina Keitemeier Strategy Director: Fernando Araujo Media: W&V, Horizont, LBB - Little Black Book