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About
BMW
For a tour called life
Advertising Campaign • 2020
• Context
Our campaign for the 2 Series Active Tourer is a testament to adaptability, mirroring the versatility of life itself. With a plug-and-play production approach, we created a multitude of adaptations, each tailored to different markets, target audiences, and customer journey stages.
Insight
Despite it being a product launch campaign, we didn’t focus only on technical features but on what they can do for you. With many small stories, all coming from a tour called life.
Role
Art Direction
Credits
ECD: Marc Isken Sr Creative: Ole Nagatis Sr Creative: Dennis Engel AD: Ghada Bennasr AD: Rachel Fleisher CW: Smriti Rana